Christoff.ai

Rokit

vintage shops markets•
London
London

Rokit

101 Brick Lane, London E1 6SE, United Kingdom

Interactive map
Christoff

Christoff's Take

Insider review

With two sprawling warehouse stores packed floor-to-ceiling with decades of fashion history, Rokit has become synonymous with accessible vintage shopping in London's creative heart. This isn't your quiet, curated vintage boutique – it's a high-energy fashion adventure where loud music pumps while you hunt for everything from 1930s gems to Y2K grails.

Rokit: East London's Vintage Warehouse Where Sustainability Meets Street Style

A Brick Lane institution that's been perfecting the art of vintage treasure hunting since 1986

My Honest Review

Atmosphere & Ambiance

Walking into Rokit feels like stepping into a vintage wonderland with serious East London attitude. The warehouse-style setup across two adjacent stores at 101 and 107 Brick Lane creates an almost overwhelming sense of possibility – racks upon racks of clothing spanning nearly a century of fashion history. The energy level here is genuinely intense, scoring 8.5 out of 10, thanks largely to the loud music that pumps constantly throughout both spaces. This isn't background music – it's a deliberate part of the experience that attracts younger crowds and creates that Instagram-worthy moment factor. The famous selfie mirror has become something of a pilgrimage site for fashion-conscious visitors. The atmosphere screams trendy (9.0 out of 10 on the cutting-edge scale) while maintaining that authentic East London warehouse browsing vibe that makes every visit feel like a genuine treasure hunt rather than a typical shopping experience.

Food & Drink

As a vintage clothing destination, Rokit doesn't offer food or drinks – this is purely about the fashion treasure hunting experience.

Service & Experience

The service experience at Rokit reflects its warehouse-style, self-service approach to vintage shopping. While specific details about staff interactions aren't extensively documented, the setup clearly encourages independent browsing and discovery. The loud music environment means this isn't particularly conversation-friendly (scoring just 4.0 out of 10), which suggests interactions tend to be brief and functional rather than consultative. The walk-in only policy and daily 11am-7pm hours indicate a straightforward, no-fuss approach to customer service that matches the energetic, slightly chaotic warehouse atmosphere.

Value for Money

This is where Rokit truly shines – most pieces are priced under £40, making it genuinely student-friendly and affordable by London standards. Accessories like ties run £7-10 and braces £8, which represents exceptional value for authentic vintage pieces. The Rokit Originals line adds extra value by transforming vintage finds into unique upcycled pieces, while their Rokit Recycled line creates sustainable fashion from waste materials. With £50 giveaway promotions and the sheer volume of inventory across both stores, you're getting serious bang for your buck. The treasure hunt aspect means you might uncover rare designer pieces at fraction of their original cost, making every visit potentially rewarding for budget-conscious fashion enthusiasts.

Insider Tips

Best Time to Visit

Based on insider knowledge, weekday mornings offer the best browsing experience with less crowding and lag time between customers. The daily 11am-7pm schedule means you can hit the stores right when they open for optimal selection and space to browse.

What to Focus On

Focus on the hand-picked vintage spanning 1930s to present day, particularly the authentic vintage denim and high street labels mixed with occasional rare designer pieces. Don't miss the Rokit Originals upcycled line for truly unique pieces you won't find elsewhere.

Christoff's Insider Tips

Hit store 107 first for better organized racks, then move to 101 for hidden gems and more chaotic treasure huntingThe loud music environment makes this less suitable if you prefer quiet, contemplative shopping experiencesTake advantage of their international shipping if you're visiting from abroad and find pieces you can't live without

The Final Verdict

Rokit delivers exactly what it promises – an authentic vintage treasure hunting experience in the heart of East London's creative scene. The combination of sustainable fashion principles, genuinely affordable pricing, and massive selection across two warehouse stores creates something special in London's vintage landscape. Yes, the loud music and energetic atmosphere won't suit everyone, but for those seeking that perfect balance of authentic vintage finds, Instagram-worthy moments, and budget-friendly prices, Rokit has been perfecting this formula since 1986. The high discovery factor and trendy credentials make it a legitimate destination rather than just another vintage shop.

Christoff's Rating:
7.8/10

Perfect For:

Budget-conscious fashion enthusiasts seeking authentic vintage piecesYoung creatives and students looking for unique style without breaking the bankSustainable fashion advocates who appreciate upcycled and recycled clothing options

Quick Details

1

Rokit

⭐️ Warehouse browsing
⭐️ Sustainable fashion
⭐️ Student friendly
⭐️ East london vibes
⭐️ Upcycled unique

Since 1986, Rokit has been London's vintage institution, bringing sustainable fashion to Brick Lane's creative epicenter through two adjacent warehouse-style stores. Their hand-picked collection spans 1930s to present day, featuring everything from high street labels to rare designer pieces and authentic vintage denim. The Rokit Originals line transforms vintage finds into unique upcycled pieces, while most items stay under £40 making vintage accessible to students and young creatives. The energetic East London atmosphere features loud music, younger crowds, and Instagram-worthy moments with their famous selfie mirror. The warehouse browsing experience feels like treasure hunting through fashion history, complete with £50 giveaway promotions and international shipping for global vintage lovers.

What's Great

✓ Two adjacent stores create massive vintage selection spanning decades

✓ Most pieces under £40 with sustainable upcycled options

Keep in Mind

× Loud abrasive music can make browsing stressful for sensitive shoppers

Christoff

Christoff's Tip:

Hit store 107 first for better organized racks, then explore 101 for hidden gems - weekday mornings avoid the crowds

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Daily: 11am-7pm"
📍101 Brick Lane, London E1 6SE, United Kingdom
💷££
📞+44 20 7247 3845
🌐Website

Featured In My Guides

Rokit has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.

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