Christoff.ai

Viet Soho

restaurants
London
London

Viet Soho

34 Greek St, London W1D 5DJ, United Kingdom

Interactive map
Christoff

Christoff's Take

Insider review

Tucked into a tiny dining room on Greek Street, Viet Soho represents everything brilliant and challenging about authentic ethnic dining in central London. The Le family has created something genuinely special here - proper Vietnamese flavours at prices that won't bankrupt you in Soho - but you'll need to embrace the chaos to appreciate it.

Viet Soho: Where Authentic Vietnamese Meets Central London Reality

The Le family's cramped corner of culinary authenticity on Greek Street

My Honest Review

Atmosphere & Ambiance

This is not a place for romantic dinners or leisurely catch-ups. Viet Soho embodies 'bustling' in every sense - tables are crammed together with military precision, the energy level hits a solid 7.5 out of 10, and the turnover is relentless. It's what I'd call authentically cramped, the kind of no-frills environment that prioritises substance over style. The space feels genuinely family-run rather than corporate, with an energetic buzz that makes it surprisingly conversation-friendly despite the tight quarters. Expect queues at peak times - this isn't a sophisticated operation, scoring just 3.5 out of 10 on refinement, but that's precisely the point. The intimate scale (3.0 for social group size) means you're dining practically on top of other diners, creating an unexpectedly communal atmosphere. It's the sort of place that's become increasingly rare in central London - genuinely authentic rather than Instagram-optimised.

Food & Drink

The Le family's traditional recipes deliver exactly what the 'authentic' tag promises. Their signature pho beef combo is the star, alongside classics like rare beef salad, bánh xèo crispy pancake, and grilled lemongrass pork on rice. The menu spans the Vietnamese essentials - fresh summer rolls, Vietnamese iced coffee - with generous portions that actually justify the pricing. Vegetarian and vegan options are available, though the focus is clearly on traditional preparations rather than modern interpretations. The kitchen operates with the efficiency you'd expect from a family operation that's perfected their recipes over time. This isn't fusion or contemporary Vietnamese - it's the real deal, prepared quickly and served without ceremony. The flavours have earned consistent praise for authenticity, which in Soho's sea of tourist-trap restaurants, feels genuinely refreshing.

Service & Experience

Fast and friendly, though don't expect table service refinement. The operation is geared towards efficiency - rapid turnover is clearly the business model, and the staff execute it well. Service feels genuinely family-run rather than professionally trained, which works perfectly for the venue's no-frills approach. The pace matches the bustling atmosphere, with orders taken quickly and food delivered without unnecessary flourishes. It's the kind of service that prioritises getting good food to your table efficiently rather than creating a pampered dining experience.

Value for Money

Here's where Viet Soho genuinely excels. Mains at £11-13 and starters at £6-9 represent exceptional value for central London, particularly given the generous portions. The pricing feels almost defiant in an area where mediocre meals routinely cost twice as much. The BYO wine policy (£10 corkage) is brilliant for pre-theatre dining, allowing you to enjoy a proper bottle without restaurant markup. For students and budget-conscious diners, this represents one of Soho's genuine bargains. The 'affordable-for-soho' tag isn't marketing speak - it's accurate. You're getting authentic family recipes at prices that make regular visits possible, which in this postcode feels almost revolutionary.

Insider Tips

Best Time to Visit

Timing is crucial here. The insider advice suggests arriving at 11:45am for lunch or 5pm for dinner to skip the queues and actually secure a table. Peak times bring inevitable waits, so plan accordingly. The pre-theatre timing works perfectly - early enough to avoid the worst crowds, convenient for shows around Leicester Square and Tottenham Court Road.

What to Focus On

The signature pho beef combo is essential - it's their claim to fame for good reason. The bánh xèo crispy pancake showcases their traditional technique, while the grilled lemongrass pork on rice represents excellent value. Fresh summer rolls make ideal starters, and don't skip the Vietnamese iced coffee.

Christoff's Insider Tips

Bring your own wine - the £10 corkage fee transforms this into one of Soho's best-value dinner spotsThe cramped seating means solo diners or couples work better than large groupsDaily hours run 12pm-10:30pm, but Sunday closes earlier at 8:30pm

The Final Verdict

Viet Soho succeeds precisely because it doesn't try to be anything other than what it is - a family-run Vietnamese restaurant serving authentic food at honest prices. The cramped conditions and bustling atmosphere aren't bugs, they're features of a genuine operation that's prioritised substance over style. While it scores low on sophistication and comfort, it delivers exactly what central London needs more of - real food, real value, real authenticity. The Le family has created something genuinely special here, even if experiencing it requires embracing a bit of chaos.

Christoff's Rating:
7.2/10

Perfect For:

budget-conscious diners seeking authentic Vietnamesepre-theatre diners wanting quick, quality mealsstudents and locals tired of overpriced Soho tourist traps

Quick Details

1

Viet Soho

👨‍👩‍👧‍👦 Family run authentic
⭐️ Bustling atmosphere
💵 Budget friendly
⭐️ Pre theater spot

The Le family packs authentic Vietnamese soul into this tiny Greek Street space where queues form for good reason. Traditional pho beef combo, bánh xèo crispy pancakes, and grilled lemongrass pork arrive with generous portions that put most central London restaurants to shame. The bustling, cramped atmosphere with closely-spaced tables creates energy that feels more like Saigon than Soho. BYO wine policy (£10 corkage) makes this perfect for pre-theater dining on a budget, while the rapid turnover means fresh flavors and no lingering over meals. It's no-frills authenticity where the Le family's recipes take center stage over comfort or ambiance.

What's Great

Generous portions for central London

BYO wine welcome

Authentic Le family recipes

Keep in Mind

× Tiny space with closely-spaced tables and queues at peak times

Christoff

Christoff's Tip:

Queue at 11:45am for lunch or 5pm dinner to skip the rush and secure a table

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Daily: 12pm-10:30pm (Sun: 8:30pm)"
💷££

Featured In My Guides

Viet Soho has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.