Christoff.ai

Toum

restaurants•
London
London

Toum

18a Maddox St, London W1S 1PL, United Kingdom

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Christoff

Christoff's Take

Insider review

Forget dinner and a show – at Toum, your meal IS the entertainment. This sophisticated Lebanese-French fusion spot puts you front row to watch impossibly juicy chickens slowly roast on the rotisserie while award-winning mixologists craft cocktails mere feet away. It's theatrical dining that actually delivers on both the spectacle and the substance.

Toum: Mayfair's Theatre-Style Lebanese Rotisserie Where the Show is Your Dinner

Premium poultry performance meets award-winning cocktails on Maddox Street

My Honest Review

Atmosphere & Ambiance

Stepping into Toum feels like discovering a secret Parisian bistro that's been transplanted to Beirut and polished for Mayfair. The elegant burgundy walls and geometric lighting create an Instagram-worthy backdrop that scores high on sophistication (8.5/10) without feeling stuffy. The counter dining setup is genuinely theatrical – you're positioned to watch the rotisserie masters work their magic, creating an energy level that sits comfortably at 6.5/10. The space manages to feel both intimate and social, with vinyl beats providing the soundtrack to your dining experience. When weather permits, the heated terrace offers a more relaxed alternative to the counter theatre. The overall vibe strikes that perfect balance between Parisian elegance and Lebanese warmth, making it feel special occasion-worthy while remaining approachable for casual dinners or even solo dining sessions.

Food & Drink

The star here is undeniably the rotisserie chicken, which lives up to its billing as 'impossibly juicy.' What elevates it from good to genuinely addictive are the three signature sauces: garlic toum, chimichurri, and chicken jus – each bringing distinct flavour profiles that complement the perfectly roasted bird. The menu spans from quarter to whole chickens, paired with what they call 'ethereal skinny fries.' Beyond the main attraction, small plates include roast octopus with hummus, sambousek, and chicken livers, showing the Lebanese-French fusion credentials. The dessert selection features chocolate mousse and rose water soft serve with Turkish delight, maintaining the Middle Eastern influence. The French-Lebanese fusion concept isn't just marketing speak – it's executed with genuine finesse that justifies the quality-focused approach.

Service & Experience

The service concept revolves around the theatre-style counter dining experience, where staff double as performers in the rotisserie show. The award-winning mixologist crafting cocktails adds another layer of expertise to the service experience. Given the sophisticated Mayfair setting and the venue's business lunch readiness, you can expect polished service that matches the 8.5/10 sophistication score. The counter setup means more interaction with staff than traditional table service, which works well for solo diners or those wanting to engage with the cooking process. However, specific details about service quality aren't extensively documented, so expectations should align with the premium Mayfair location and price point.

Value for Money

At price level 2/4, Toum positions itself in the premium casual category, though the Mayfair location and theatrical concept command accordingly higher prices. Quarter chicken lunches start at £16+, with dinner portions significantly pricier – this is where the 'Mayfair premium' tag becomes evident. The lunch specials offer better value for those watching budgets, but you're ultimately paying for the location, the show, and the quality. The heated terrace, award-winning cocktails, and theatre-style dining experience help justify the pricing, though it's definitely positioned for those comfortable with Mayfair's luxury district expectations rather than casual neighbourhood dining.

Insider Tips

Best Time to Visit

Arrive at 5:30pm for the sweet spot – you'll snag prime counter seats with the best rotisserie views and catch happy hour cocktail prices before the dinner rush hits. The venue operates Monday-Saturday 12pm-10pm and Sunday 12pm-9pm, making it accessible for both business lunches and dinner dates.

What to Focus On

Go for at least a half chicken to properly experience those three signature sauces – the garlic toum, chimichurri, and chicken jus are genuinely addictive and the real stars of the show. Pair with the ethereal skinny fries and don't skip the cocktails from their award-winning mixologist.

Christoff's Insider Tips

The basement cocktail bar 'Encore' is opening soon, so this venue is set to become an even bigger destinationThe location on the quiet pedestrianised corner off Regent/Oxford Streets means it's easily accessible but feels removed from the chaosCounter seats are prime real estate – book ahead or arrive early to secure the full theatrical experience

The Final Verdict

Toum succeeds where many concept restaurants fail – the theatre actually enhances rather than distracts from genuinely excellent food. The rotisserie chicken with its trio of sauces delivers on the hype, while the sophisticated Mayfair setting and award-winning cocktails create an experience that feels both special and repeatable. Yes, you'll pay Mayfair prices, but the combination of quality, location, and genuine entertainment value makes it feel justified rather than exploitative. The upcoming basement bar suggests this is a concept with staying power beyond the initial Instagram buzz.

Christoff's Rating:
7.8/10

Perfect For:

Date nights seeking something more engaging than standard dinnerBusiness lunches where you want to impress without being overly formalSolo diners who enjoy counter service and watching skilled professionals work

Quick Details

1

Toum

⭐️ Rotisserie theater
🇫🇷 French lebanese fusion
⭐️ Counter dining
⭐️ Three sauce trinity
🌿 Heated terrace

Counter seating transforms dinner into live cooking show as rotisserie masters work their magic on impossibly juicy chickens that arrive with three signature sauces creating flavor combinations you'll crave for weeks. This French-Lebanese fusion spot on quiet Maddox Street elevates humble rotisserie chicken into theatrical dining through open kitchen drama and award-winning cocktails. The garlic toum, chimichurri, and chicken jus trinity creates addictive flavor profiles, while ethereal skinny fries provide the perfect supporting cast. Burgundy walls and geometric lighting create Parisian elegance, while the heated terrace offers respite from the kitchen's energy. Each chicken quarter feels crafted rather than cooked, justifying premium Mayfair pricing through technique and theater combined.

What's Great

✓ Theater-style counter seating with rotisserie master performances

✓ Three signature sauces create genuinely addictive flavor combinations

Keep in Mind

× Premium Mayfair pricing makes simple chicken dinner a significant investment

Christoff

Christoff's Tip:

Arrive at 5:30pm for prime counter seats and happy hour cocktail pricing before dinner rush

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Mon-Sat: 12pm-10pm, Sun: 12pm-9pm"
📍18a Maddox St, London W1S 1PL, United Kingdom
💷£££
📞+44 20 7493 0000
🌐Website

Featured In My Guides

Toum has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.

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