Christoff.ai

Seoul Plaza

restaurantsβ€’
London
London

Seoul Plaza

36 High St, New Malden KT3 4HE, UK. Located in London's 'Little Korea' district with strong Korean community presence

Interactive map
Christoff

Christoff's Take

Insider review

Tucked away in New Malden's Little Korea district, Seoul Plaza masquerades as a simple Korean supermarket until you discover the hidden sushi restaurant lurking at the back. This dual-purpose venue has cracked the code on authentic Korean experiences, serving both hard-to-find ingredients and exceptional Korean-Chinese fusion dishes under one roof.

Seoul Plaza: London's Best-Kept Korean Secret Hiding Behind the Groceries

Where your shopping trip becomes an unexpected culinary adventure

My Honest Review

Atmosphere & Ambiance

Seoul Plaza operates on two distinct energy levels that somehow work in perfect harmony. The front supermarket buzzes with the familiar energy of a busy grocery store, complete with Korean families stocking up on essentials and students hunting for affordable meal solutions. But venture past the aisles of ramen and frozen dumplings, and you'll find yourself in an entirely different world. The hidden restaurant space transforms the experience completely - suddenly you're in a quiet, authentic dining area that genuinely feels like you've been transported to Korea. The atmosphere shifts from the practical bustle of shopping to the intimate focus of serious dining. Weekend rushes bring a livelier energy throughout, but the restaurant maintains its calm authenticity even when the grocery section gets hectic. It's this dual personality that makes Seoul Plaza so uniquely compelling - you're never quite sure if you're shopping or dining, and that ambiguity is precisely the point.

Food & Drink

The kitchen takes Korean-Chinese fusion seriously, with their famous turbot set with maeuntang earning genuine raves from the local Korean community - always a reliable indicator of authenticity. Traditional prepared Korean meals including bulgogi and galbi demonstrate proper technique and flavour profiles that satisfy even the most discerning palates. The fact that this is tucked behind a supermarket might suggest compromise, but the opposite proves true - having direct access to the freshest Korean ingredients clearly benefits the kitchen. The sushi element adds an interesting dimension to the menu, though the Korean-Chinese fusion dishes appear to be the real stars. What's particularly impressive is how they've maintained the kind of authenticity that keeps the local Korean community coming back regularly. The turbot special seems to be their signature achievement, drawing repeat customers who know exactly what they're after.

Service & Experience

The staff here transcend typical restaurant service by doubling as knowledgeable guides to Korean cooking and ingredients. They're not just taking orders or ringing up groceries - they're genuinely equipped to answer questions about recipes, cooking techniques, and ingredient substitutions. This dual expertise makes perfect sense given the venue's hybrid nature, but it's executed with a level of knowledge that's genuinely impressive. The service maintains efficiency even during busy weekend periods, though the limited restaurant seating does mean queues can develop during peak times.

Value for Money

At price level 1 out of 4, Seoul Plaza delivers exceptional value that's particularly noteworthy for London dining. The combination of affordable pricing with authentic quality makes this a standout option for budget-conscious diners and students who don't want to compromise on authenticity. You're essentially getting two experiences for the price of one - quality Korean groceries at reasonable prices plus restaurant-quality Korean-Chinese fusion dishes that won't break the bank. The turbot set represents particularly strong value given the quality of preparation and the rarity of finding such authentic Korean dishes at this price point in London.

Insider Tips

Best Time to Visit

Arrive before 11am to navigate the grocery section efficiently before the weekend rush hits. The restaurant gets particularly busy on weekends, so weekday visits offer a more relaxed dining experience. Daily hours run 9am-8pm, giving you flexibility throughout the day.

What to Focus On

The famous turbot set with maeuntang is the clear must-try dish that has locals raving. Traditional bulgogi and galbi represent solid choices for those wanting classic Korean flavours. Don't miss the opportunity to explore their Korean-Chinese fusion offerings.

Christoff's Insider Tips

Queue time for the turbot set maxes out at 20 minutes, so factor that into your timingThe staff's ingredient expertise means you can plan future Korean cooking projects while you're thereLimited restaurant seating fills quickly during weekend rush, so weekday visits offer better availability

The Final Verdict

Seoul Plaza succeeds brilliantly at being two different venues simultaneously without compromising either experience. The authenticity factor is genuine - this isn't tourist-focused Korean dining but rather a community hub that happens to welcome outsiders. The hidden restaurant concept could easily feel gimmicky, but the quality of both the grocery selection and the kitchen output validates the approach completely. Yes, weekend waits can be frustrating and the limited seating creates bottlenecks, but these feel like small prices to pay for such an authentic Korean experience at this price point. The staff's dual expertise and the venue's community connections make this feel like a genuine discovery rather than just another restaurant.

Christoff's Rating:
8.2/10

Perfect For:

Korean food enthusiasts seeking authentic flavoursBudget-conscious diners wanting quality without London pricesAdventurous eaters who enjoy discovering hidden gems

Quick Details

1

Seoul Plaza

⭐️ Hidden gem
⭐️ Authentic
πŸ‡°πŸ‡· Korean community hub
⭐️ Dual experience

The ultimate Korean insider secret hiding in plain sight. This authentic supermarket in New Malden's Little Korea transforms from grocery shopping into unexpected dining adventure when you discover the hidden sushi restaurant at the back. Navigate past aisles of ramen and kimchi to find Korean-Chinese fusion dishes that have locals queuing for the famous turbot set with maeuntang. The knowledgeable staff double as your personal Korean cooking consultants, explaining ingredients and recipes while you shop. It's like unlocking a secret level where authentic Korean community culture meets practical London dining. The atmosphere shifts from bustling grocery energy to quiet, transportive dining space that feels genuinely Korean. Weekend crowds prove this isn't tourist territory - it's where Korean families actually eat and shop.

What's Great

βœ“ Hidden restaurant serves incredible Korean-Chinese fusion

βœ“ Staff expertise transforms shopping into cultural education

Keep in Mind

Γ— Limited restaurant seating fills quickly during weekend rush

Christoff

Christoff's Tip:

Speedrun the grocery aisles before 11am, then queue for the turbot set - respawn time is 20 minutes max

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Featured In My Guides

Seoul Plaza has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.