Christoff.ai

Crudo Cocina Latina

restaurants
London
London

Crudo Cocina Latina

100 Cleveland St, Fitzrovia, London W1T 6RF, United Kingdom

Interactive map
Christoff

Christoff's Take

Insider review

Tucked into Fitzrovia's book-shop quarter, Crudo Cocina Latina proves that great things come in small packages. This 25-seat Peruvian-Latin cevicheria has carved out a devoted following with its signature salmon ceviche and curated natural wines, though the premium pricing might give your wallet pause.

Crudo Cocina Latina: Fitzrovia's Intimate Ceviche Powerhouse

Where ponzu meets leche de tigre in London's most charming Latin hideaway

My Honest Review

Atmosphere & Ambiance

Step into Crudo and you'll find yourself in a bright, modern-minimalist sanctuary that feels like a sophisticated neighbourhood secret. The space cleverly balances Scandi touches with earthy tones, creating an intimate environment that's both casual-elegant and genuinely welcoming. Natural light floods the restaurant, highlighting the abundant plants that give the space its plant-filled, bright-and-airy character. With just 25 seats, the venue maintains an intimate scale that makes it feel like a true neighbourhood gem rather than a tourist trap. The modern-minimalist design doesn't feel cold or sterile - instead, it creates a canvas that lets the Latin vibes shine through. Whether you're perched at the casual counter or settled at a table, the space has a conversation-friendly energy that hovers at a comfortable 6.5 out of 10 on the liveliness scale - animated enough for a proper date night, relaxed enough for a contemplative lunch.

Food & Drink

The menu here is a celebration of Latin American cuisine through raw fish preparations, and it's clear this kitchen knows its way around ceviche. The signature salmon ceviche with ponzu leche de tigre consistently earns praise as exceptional - a fusion that shouldn't work but absolutely does. Beyond the star dish, you'll find octopus tiradito with criolla sauce, prawn and sea-bass ceviches, and octopus tostada that showcase the kitchen's technical skill with raw preparations. The menu extends beyond seafood with pão de queijo and dulce de leche cheesecake, rounding out the Latin American experience. This is sharing-plates territory, designed for casual counter or table service where dishes arrive as ready. The attached tiny wine shop offers curated natural wines that complement the Latin small plates perfectly, creating a cohesive dining experience that feels both sophisticated and approachable.

Service & Experience

The staff here consistently earn praise for providing some of the friendliest service in the area, with warm, attentive attention that matches the intimate scale of the venue. However, it's worth noting that some diners have experienced slow service, which can be particularly noticeable in a small space where expectations run high. The team clearly knows their menu and wine selection well, and the casual-elegant approach means you're not dealing with stuffy formality - just genuine hospitality with the occasional timing hiccup.

Value for Money

Here's where Crudo gets complicated. With OpenTable pricing at £26-£40 per person and tasting menus around £50, this falls squarely into premium-for-portions territory. The sharing plates can feel notably small for the price point, which puts it firmly in Fitzrovia-pricing territory - you're paying for the location, the curation, and the experience as much as the food itself. At a 2 out of 4 price level, it's positioned as a date-night-splurge rather than your regular neighbourhood spot, despite the intimate, local feel.

Insider Tips

Best Time to Visit

Roll up at 5:30pm Tuesday-Friday to snag counter seats - no reservations needed for the 12-4pm lunch window, making it perfect for spontaneous visits. The restaurant operates Monday-Saturday 12pm-10pm and Sunday 12pm-9pm, with the lunch period offering more flexibility for walk-ins.

What to Focus On

The salmon ceviche with ponzu leche de tigre is non-negotiable - it's the dish that built this place's reputation. Pair it with selections from the curated natural wine shop for the full experience, and don't skip the octopus tiradito with criolla sauce if you're doing the full tasting menu route.

Christoff's Insider Tips

The tiny attached wine shop is a hidden gem - you can purchase bottles to take home or enjoy with your mealCounter seats offer the best energy and don't require reservations during lunch hoursLocated just 2 minutes from Goodge Street tube, making it perfect for a quick lunch or pre-theatre dinner

The Final Verdict

Crudo Cocina Latina succeeds as an intimate, sophisticated neighbourhood gem that happens to serve exceptional ceviche. The modern-minimalist space, curated natural wines, and consistently praised signature dishes create a dining experience that feels both special and approachable. However, the premium pricing for notably small portions means this works better as an occasional treat than a regular haunt. The combination of warm service, unique Latin flavors, and that plant-filled, bright atmosphere makes it a standout in Fitzrovia's competitive dining scene, even if your wallet might disagree.

Christoff's Rating:
7.2/10

Perfect For:

couples seeking an intimate date-night venueceviche enthusiasts and Latin cuisine explorersnatural wine lovers looking for curated selections

Quick Details

1

Crudo Cocina Latina

⭐️ Intimate
⭐️ Plant filled
🍷 Wine focused
⭐️ Authentic
💕 Date worthy

This 25-seat Peruvian gem hides in Fitzrovia's bookshop quarter like a secret only publishing house editors know. The salmon ceviche with ponzu leche de tigre tastes like Tokyo met Lima in the best possible way, while the attached wine shop curates natural bottles that pair impossibly well with raw fish preparations. The minimalist space fills with Scandi plants and earthy tones, creating an intimate backdrop for what locals consider London's most authentic cevicheria. Chef-owner presentations arrive at your table with the kind of precision that makes you understand why reservations book weeks ahead. The octopus tiradito with criolla sauce delivers that perfect acid-heat balance that keeps creative quarter workers coming back for more adventurous lunch meetings.

What's Great

Exceptional salmon ceviche consistently praised

Curated natural wine selection

Keep in Mind

× Portions run small for the premium Fitzrovia pricing

Christoff

Christoff's Tip:

Roll up at 5:30pm Tuesday-Friday to snag counter seats for the salmon ceviche speedrun - no reservations needed for the 12-4pm lunch window!

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Mon-Sat: 12pm-10pm, Sun: 12pm-9pm"
💷£££

Featured In My Guides

Crudo Cocina Latina has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.