Christoff.ai

OG Kicks

fashion shops markets•
London
London

OG Kicks

19-21 Foubert's Pl, Carnaby, London W1F 7QE, United Kingdom

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Christoff

Christoff's Take

Insider review

Tucked into Carnaby's buzzing streets, OG Kicks has evolved from a humble Depop account in 2016 into London's undisputed sneaker culture hub. This two-floor temple to authenticated streetwear serves up everything from accessible heat to wallet-crushing grails that'll make serious collectors weak at the knees.

OG Kicks: Where Carnaby's Sneaker Dreams Meet £6K Reality

London's premier grail hunting ground - if your wallet can handle the heat

My Honest Review

Atmosphere & Ambiance

The moment you step into this 1,564 square foot sanctuary, you're hit with that premium resale energy that separates the serious collectors from the casual browsers. Spread across two floors in the heart of Carnaby, the space exudes sophisticated street culture vibes - it's refined enough to justify those eye-watering price tags, yet maintains that authentic sneakerhead sanctuary feel. The carefully curated displays showcase grail-worthy pairs like museum pieces, creating an almost reverent atmosphere where Jordan, Yeezy, Nike, New Balance, and adidas royalty command respect. With sophistication levels hitting 8.5/10 and energy running at a solid 7.5/10, it strikes that perfect balance between boutique elegance and street culture authenticity. The trendy factor maxes out at 9/10 - this isn't just shopping, it's pilgrimage territory where A-list celebrities and serious collectors converge in pursuit of deadstock dreams.

Food & Drink

Not applicable - this is a sneaker boutique focused on authenticated aftermarket kicks rather than food service.

Service & Experience

Ryan Jackson's team brings serious expertise to the authentication game, and it shows in every interaction. The staff aren't just sales associates - they're verification experts who can legitimacy check your grails on the spot with confidence that borders on surgical precision. Their buy/sell/trade service operates with the kind of market knowledge that ensures fair pricing, whether you're offloading heat or hunting for that elusive pair. The conversation-friendly rating of 8/10 reflects staff who genuinely understand sneaker culture rather than just pushing product. They've built this community-focused approach that makes the experience feel less transactional and more collaborative.

Value for Money

Let's be brutally honest - your wallet is about to take a serious hit here. With prices starting around £200 and climbing to a breathtaking £6,000 for the most coveted pieces, this sits firmly in the premium tier at 4/4 price level. But here's the thing about grail hunting: you're paying for authenticity guarantees, global sourcing, and access to heat you literally cannot find elsewhere. The value proposition isn't about cheap thrills - it's about securing authenticated pieces that hold their worth in the resale market. For serious collectors treating kicks as investments, the premium feels justified. For casual buyers, prepare for sticker shock.

Insider Tips

Best Time to Visit

Hit them at opening (10am) on drop days when the staff are fresh and you'll beat the resellers to the newest heat. Monday through Saturday they're open 10am-7pm, with Sunday hours running 12pm-6pm. Avoid peak weekend afternoons if you want proper attention from staff.

What to Focus On

Focus on their authenticated aftermarket selection featuring both new releases and very near dead-stock (VNDS) pairs sourced globally. The Jordan and Yeezy sections are where the serious grails live, though their New Balance and adidas offerings often hide unexpected gems.

Christoff's Insider Tips

The authentication team can verify legitimacy on the spot - bring any questionable pairs for expert opinionTheir buy/sell/trade service uses proper market pricing, making it worth considering for offloading piecesCheck their Instagram @ogkicksuk before visiting to see what fresh heat has just landed

The Final Verdict

OG Kicks delivers exactly what it promises - a premium sneaker resale experience that justifies its reputation as London's sneaker culture epicenter. The Carnaby location, expert authentication, and access to genuinely rare pieces create an experience that transcends typical retail. Yes, the prices will make your eyes water, but for serious collectors and sneakerheads, this represents the gold standard of grail hunting. The combination of community focus, cultural significance, and authentication expertise makes it worth the pilgrimage, even if you leave empty-handed due to budget constraints.

Christoff's Rating:
8.2/10

Perfect For:

serious sneaker collectors with deep pocketsstreetwear enthusiasts hunting authenticated grailsanyone wanting to experience London's premium sneaker culture

Quick Details

1

OG Kicks

⭐️ Grail hunting
⭐️ Authentication experts
⭐️ Investment pieces
⭐️ Celebrity approved
⭐️ Carnaby heat

Two floors of grail-worthy heaven in Carnaby's heart, where sneaker collecting transcends shopping and becomes investment strategy. OG Kicks curates authenticated aftermarket pieces that range from accessible heat to museum-worthy £6,000 specimens. The authentication team operates with forensic precision, checking everything from box labels to stitching patterns. Founded by Ryan Jackson in 2016 as a Depop account, this space now attracts A-list celebrities and serious collectors who understand that some shoes are worth more than cars. The buy/sell/trade service means your collection can evolve, not just grow.

What's Great

✓ Legit authentication team that'll LC your grails on the spot

✓ Prime Carnaby spot with heat you literally can't find anywhere else

Keep in Mind

× Your wallet's about to take an L - grails start at £200 and skyrocket to £6k+

Christoff

Christoff's Tip:

Roll through at opening (10am) on drop days - staff are fresh and you'll beat the resellers to the heat

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Monday - Saturday: 10am-7pm, Sunday: 12pm-6pm"
📍19-21 Foubert's Pl, Carnaby, London W1F 7QE, United Kingdom
💷£££££
📞+44 20 7734 0000
🌐Website

Featured In My Guides

OG Kicks has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.

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