Goodhood Review - london Fashion shops & markets | Christoff

Goodhood: East London's Cult Fashion Destination Just Got Supersized

Where Japanese streetwear meets Scandinavian minimalism in 3,000 square feet of curated brilliance

My Honest Review

Atmosphere & Ambiance

Walking into Goodhood feels like stepping into the wardrobe of someone with impeccable taste and an unlimited budget. The industrial aesthetic of the new Hanbury Street space perfectly complements the carefully curated universe of 200+ contemporary brands spread across men's and women's fashion, homeware, beauty, and books. The vibe strikes that perfect balance between creative hub energy and premium curation – it's Instagram-worthy without feeling contrived. Music curated by Hackney's Stranger Than Paradise record store pulses through the space, while dedicated corners for local creatives like Unified Goods and Artwords add authentic East London character. The space manages to feel both sophisticated and relaxed, with an energy level that's lively without being overwhelming. It's the kind of place where browsing becomes an experience rather than just shopping, embodying that quintessential East London spirit of independent creativity.

Food & Drink

[Not applicable - this is a fashion concept store]

Service & Experience

The staff at Goodhood understand they're not just selling clothes – they're curating culture. While specific service details aren't extensively documented, the concept store's community-focused approach and regular events suggest a team that's genuinely invested in the creative scene rather than just pushing product. The fact that they've managed to maintain their cult status while expanding suggests they've got the balance right between being approachable and maintaining that insider credibility that makes discovery feel special.

Value for Money

Let's be brutally honest – your bank account will feel this visit. Even the 'affordable' tees start around £40+, firmly placing Goodhood in investment piece territory rather than impulse buy range. However, the value proposition lies in the curation and exclusivity. They're stocking brands like Aries and Brain Dead months before everyone else catches on, meaning you're paying for early access to what will likely become mainstream. The treasure trove spans Japanese streetwear (Cav Empt, Neighborhood), Scandinavian minimalism (Wood Wood, Norse Projects), and their own 'Goods by Goodhood' line, plus the Unified Goods corner offers vintage grail pieces that justify the premium pricing for serious fashion collectors.

Insider Tips

Best Time to Visit

Thursday afternoons are your sweet spot – new drops hit and the crowds are still stuck at work, giving you first pick of the latest arrivals. The shop runs Monday-Saturday 10:30am-6:30pm and Sunday 12pm-5pm. Their January sale is apparently worth braving the chaos, suggesting significant markdowns on those premium pieces.

What to Focus On

Focus on the Japanese streetwear section for pieces that'll be everywhere in six months, and don't sleep on the Unified Goods corner for vintage finds. The 'Goods by Goodhood' line offers a more accessible entry point while still maintaining the brand's credibility.

Christoff's Insider Tips

Hit up those Thursday afternoon drops before the weekend crowds descendThe January sale offers rare discounts on typically full-price premium piecesLocal creative corners like Unified Goods and Artwords often have one-off pieces you won't find anywhere else

The Final Verdict

Goodhood has successfully evolved from cult favorite to cultural destination without losing its edge. The new space gives proper room for their ambitious curation, and the community events transform what could be just another expensive shop into a genuine creative hub. Yes, the pricing is steep, but the combination of early access to emerging brands, carefully selected vintage pieces, and that intangible East London credibility makes it worth the investment for serious fashion enthusiasts. It's part retail therapy, part cultural experience – exactly what modern concept stores should aspire to be.

Christoff's Rating:

8.2/10

Perfect For:

Fashion-forward individuals seeking emerging brands before they hit mainstreamCreative professionals looking for investment pieces with cultural credibilityEast London culture enthusiasts who appreciate curated retail experiences