Christoff.ai

Amoret Coffee

cafes and bakeries•
London
London

Amoret Coffee

53 Pembridge Rd, London W11 3HG, United Kingdom

Interactive map
Christoff

Christoff's Take

Insider review

Tucked into a striking forest green façade on Pembridge Road, Amoret Coffee has quietly established itself as one of London's most respected specialty coffee destinations. This isn't your typical Notting Hill tourist trap – it's a proper coffee geek's paradise where house-roasted single-origins are treated with the reverence they deserve.

Amoret Coffee: Notting Hill's Forest Green Coffee Temple

Where Ethiopian single-origins meet Instagram-worthy interiors on colourful Pembridge Road

My Honest Review

Atmosphere & Ambiance

The moment you step inside this slender two-floor establishment, you understand why it scores a solid 7.5 for uniqueness. The ground floor houses the coffee bar and roaster – a compact operation that feels purposeful rather than cramped. But the real magic happens upstairs, where a light-filled seating area offers that coveted Instagram-worthy backdrop against Notting Hill's colourful streetscape. The space strikes an impressive balance between sophistication (6.5/10) and accessibility, with minimal distractions creating what can only be described as a 'chill loading screen between London chaos.' The energy level sits comfortably at 3.5/10 – this is decidedly calm territory, perfect for those seeking refuge from the area's tourist bustle. It's cozy without being cramped, trendy (7.0/10) without trying too hard, and maintains that local favourite status despite its Instagram appeal.

Food & Drink

Owner Sadiq and his passionate baristas take their craft seriously, following SCA protocols with house-roasted Arabica beans that showcase genuine expertise. The Ethiopian Worka Wuri – their claim to fame – delivers the kind of complex, nuanced cup that justifies the specialty coffee pricing. The Indonesian Mount Koerintji provides an excellent alternative for those preferring earthier profiles. The coffee menu spans flat whites, piccolos, V60 pour-overs, cold brew, and filter coffee, each prepared with the precision you'd expect from a venue scoring 6.5/10 for sophistication. Beyond the stellar coffee programme, freshly baked pastries, cinnamon buns, croissants, cakes, and sandwiches provide solid accompaniments. The addition of artisanal chocolate bars from Loverdiana and Antidote shows attention to quality across the board. For home brewing enthusiasts, beans are available for purchase – a nice touch that extends the experience beyond the café walls.

Service & Experience

The staff here genuinely understand coffee, which makes all the difference when you're investing in specialty single-origins. The baristas demonstrate the kind of passion that elevates a good coffee shop into a community hub where 'coffee stories are shared.' While specific service details aren't extensively documented, the venue's reputation for consistency suggests a well-trained team that maintains standards. The pet-friendly policy (outdoor seating only) shows consideration for the local community, though the limited seating can create pressure during busy periods.

Value for Money

At price level 1/4, Amoret delivers exceptional value for Notting Hill standards. The 'competitive-for-area' tag rings true – you're getting serious specialty coffee without the premium location markup that plagues much of the neighbourhood. The 'quality-over-quantity' approach means every pound spent feels justified, particularly when you're sipping that Ethiopian Worka Wuri pour-over in the upstairs window seat. For context, this pricing makes it accessible enough to be a regular haunt rather than an occasional treat, which explains its strong local following.

Insider Tips

Best Time to Visit

Weekdays from 8am offer the best experience – arrive early to secure that coveted upstairs window seat before the morning rush kicks in. Weekend hours start later (9am Saturday, 10am Sunday) and close at 4pm or 4:30pm, making this more of a morning-to-afternoon destination. The limited seating gets packed quickly during peak times, so timing is crucial.

What to Focus On

The Ethiopian Worka Wuri single-origin pour-over is non-negotiable – it's their signature for good reason. If you prefer milk-based drinks, the flat white showcases their house-roasted beans beautifully. Pair with a cinnamon bun for the complete experience.

Christoff's Insider Tips

Arrive at 8am sharp on weekdays for optimal seating and the freshest pour-overs before the morning rush debuff kicks inThe upstairs seating area offers the best natural light and street views – claim a window seat if possibleFollow their Instagram @amoretcoffee for updates on seasonal single-origin arrivals and limited releases

The Final Verdict

Amoret Coffee succeeds where many specialty shops fail – it delivers exceptional coffee without sacrificing soul or accessibility. The combination of serious coffee credentials, Instagram-worthy aesthetics, and reasonable pricing creates something genuinely special in an area often dominated by tourist-focused establishments. While the limited seating and weekend hours might frustrate some, these constraints seem to enhance rather than diminish the experience. This is coffee culture done right – sophisticated enough for serious enthusiasts, welcoming enough for curious newcomers, and consistent enough to warrant regular visits.

Christoff's Rating:
8.2/10

Perfect For:

Specialty coffee enthusiasts seeking single-origin excellenceInstagram content creators needing aesthetic backdropsNotting Hill locals wanting quality coffee without tourist prices

Quick Details

1

Amoret Coffee

⭐️ House roasted
⭐️ Community hub
⭐️ Light filled
🏘️ Neighborhood secret
⭐️ Instagram worthy

The striking forest green façade and light-filled upstairs seating area make this Notting Hill specialty coffee haven feel like a neighborhood secret worth protecting. Owner Sadiq and passionate baristas roast their own Arabica beans following SCA protocols, creating Ethiopian Worka Wuri and Indonesian Mount Koerintji single-origins that showcase serious coffee credentials. The two-floor layout separates the coffee bar action from the bright, airy upstairs seating where you can actually taste the difference between their various brewing methods. The Instagram-worthy exterior provides the perfect Notting Hill backdrop while the community hub atmosphere keeps locals coming back for both coffee and conversation.

What's Great

✓ Ethiopian and Indonesian single-origins roasted in-house

✓ Light-filled upstairs seating with Instagram-worthy backdrop

Keep in Mind

× Limited seating gets packed quickly during morning rush

Christoff

Christoff's Tip:

Spawn at 8am weekdays for optimal loot - grab the Ethiopian Worka Wuri and claim upstairs window seat before the morning rush debuff kicks in!

Vibe check scores

Trendiness
Sophistication
Noise Level
Uniqueness

Venue details

🕐"Mon-Wed: 8am-4pm, Thu-Fri: 8am-4pm, Sat: 9am-4:30pm, Sun: 10am-4pm"
📍53 Pembridge Rd, London W11 3HG, United Kingdom
💷££
📞+44 20 7229 0000
🌐Website

Featured In My Guides

Amoret Coffee has been featured in 1 of my curated guides. Here's where you can find more context and discover similar spots.

London's Specialty Coffee Scene: Where Locals Actually Go in 2025 reference image

London's Specialty Coffee Scene: Where Locals Actually Go in 2025

cafes and bakeries in london•
Aug 18, 2025
← More cafes and bakeries in London← Explore all of London